magazine the story of time rolex | who owns Rolex today

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The Rolex GMT-Master. The name itself conjures images of intrepid explorers, daring pilots, and globe-trotting adventurers. This iconic timepiece, instantly recognizable with its rotating bezel and distinctive two-tone hands, isn't just a watch; it's a symbol of precision, reliability, and a rich history interwoven with the very fabric of 20th and 21st-century exploration and aviation. This article delves into the fascinating story of the GMT-Master, placing it within the broader context of Rolex's own compelling narrative, touching upon its origins, evolution, and enduring legacy.

Rolex Origin Story: From Precision to Icon

Before we dive into the specifics of the GMT-Master, it's crucial to understand the foundation upon which this legendary watch was built. Rolex's story begins not with a flash of inspiration, but with a meticulous pursuit of horological excellence. Hans Wilsdorf, a young German entrepreneur, founded the company in London in 1905. His vision was clear: to create watches of unparalleled accuracy and reliability. This wasn't simply a matter of aesthetics; Wilsdorf prioritized functionality and durability, a philosophy that would define Rolex for generations to come.

Wilsdorf’s early watches were sourced from various manufacturers, but his ambition extended beyond mere assembly. He wanted to control every aspect of the watchmaking process, from design to production. This ambition led to the establishment of the Rolex watch factory in Bienne, Switzerland, in 1919. This move marked a significant turning point, allowing Rolex to refine its techniques and develop its own in-house movements, a critical factor in the brand's subsequent success. The Oyster case, introduced in 1926, was a revolutionary development, offering unprecedented water resistance and protection for the delicate movement within. This innovation, coupled with the development of the self-winding Perpetual rotor in 1931, solidified Rolex's position as a leader in watchmaking technology. These early innovations laid the groundwork for the creation of iconic timepieces, including the GMT-Master, which would become synonymous with exploration and adventure.

Rolex History Timeline: A Century of Innovation

To fully appreciate the significance of the GMT-Master, a brief overview of Rolex's historical timeline is necessary:

* 1905: Hans Wilsdorf registers the Rolex trademark in London.

* 1919: Rolex establishes its own watch manufacturing facility in Bienne, Switzerland.

* 1926: The Oyster case, providing waterproof protection, is introduced.

* 1931: The Perpetual rotor self-winding mechanism is patented.

* 1945: The Datejust, the first self-winding waterproof chronometer wristwatch with an automatic date display, is launched.

* 1953: The Submariner, designed for underwater use, is introduced.

* 1954: The Explorer, built for mountaineering expeditions, makes its debut.

* 1955: The GMT-Master, designed for pilots, is launched.

* 1960: The Deepsea Special, a prototype dive watch, reaches the deepest point in the ocean – the Mariana Trench.

* 1963: The Day-Date, displaying the day and date, is introduced.

* 1980s onwards: Rolex continues to innovate, refining existing models and introducing new ones, maintaining its position as a leading luxury watch brand.

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